As part of the Museo Nacional del Prado program for its 200th anniversary, Daniel Canogar projected “Amalgama El Prado” on the building´s façade. The generative artwork was created with the Museum’s painting collection.
The projection took place during the nights of the 12th, 13th, 14th and 15th of December. The Museum’s collection was transformed by an algorithm programmed by the artist’s studio that liquefies the original paintings into a mercurial blend.
“Amalgama El Prado” is an attempt to understand how digital media is transforming our experience of the history of art, perhaps updating Malraux’s musée imaginaire to the electronic age. The swirling effects that have transformed the original artworks evoke the ceaseless flow of information that courses through the Internet, transforming how artworks are consumed, processed and circulated online. “Amalgama El Prado” above all addresses the challenge of making, viewing and circulating art in our liquid modernity.
Medium: Generative video projection.
Dimensions: 13,71 x 38,40 m/ 45′ x 126′
Location: Puerta de Goya, Museo Nacional del Prado, Madrid.